Social media is the NEW networking. As you know, networking has always been important to your business? And why is that? Because networking is a way to stay in touch, build relationships and generate referrals. So consider Social Marketing to be the new way you stay in touch with ‘Your Digital Spheres of Influence.’
- Personal Facebook Account – Is for staying in touch with family and close friends. This is where you can reconnect with old high school or college friends.
- Business Facebook Account – is for staying in touch with past clients, prospects and attracting suspects
- Twitter – is for meeting new acquaintances
- Linkedin – is a professional network and is like the networking that you do at Chamber of Commerce events
So your reasons for getting involved with social media sites is to incorporate old concepts about networking and lead generation into the new tools social media sites offer.
